Welcome to My Content Engineering Blog

If you’ve ever tried to scale content marketing without strong systems, you know how slow and tedious the process can be. I started this blog to explore content engineering—the practice of designing, structuring, and automating content ecosystems so they run efficiently and drive real business results. My specific focus? Content automation that produces strong, unique, engaging drafts. Automation is only worth it if your writing quality stays strong. And yes: This is possible with AI.

Here, you’ll find my own take on topics I work with every day:

• Content engineering – How I approach structuring content so it’s scalable, measurable, and ready to deliver impact.

• AI and automation – Projects I’m building, complete with the exact prompts, tools, and workflows that save time and improve results.

• Content operations – The processes and systems that keep content accurate, consistent, and aligned with business goals.

• Demand generation – Ways to connect content strategy directly to lead generation.

• Account-based marketing (ABM) – Campaign and personalization approaches that reach the right people with the right message at the right time.

I’ll be sharing experiments, breakdowns of automation projects, and practical AI tips that go beyond theory. If something doesn’t work, I’ll tell you why. If it works better than expected, I’ll show you exactly how.

Why I’m Writing This

I’m a writer at heart, but my career has been built at the intersection of marketing, content, and technology. Over the past 12+ years, I’ve led demand generation initiatives, built and managed content operations, implemented automation across teams, and created content engines that scale.

Content engineering is still a relatively new discipline, which means there’s room to define what it is and how it’s practiced. My goal is to share what I’ve learned, what I’m testing, and how I’m applying it—so that you can take these ideas and use them in your own work.

This blog is part of my official consulting company, BridgeDemand, but it’s also my personal lab for ideas. I’m not here to just talk about marketing; I’m here to document how to make it work better.

If that sounds interesting, put on your hard hat! There’s a lot to build.